Following the steps within Diet Planner Plus: You DON'T need to exercise. There are NO diet pills or fad diets. And you will most definitely NOT starve yourself. Instead, you will learn how to lose weight naturally - by simply changing your eating habits and more importantly, knowing which foods you should eat and which you should avoid.

Let's get started.

The Weight Loss FastTrack

on this page you will learn:

• Why your ideal weight is your "natural weight".

• The link between human evolution, our diet and your weight problems.

• Ways to speed up your metabolism

• Why exercise is NOT what it is made out to be

• The dieting MYTH

• The EASY way to lose weight, like clockwork, and keep it off.

In the next 15 minutes, you will learn all of this and much more, including the secret to putting all of my advice into action. To make sure you get the most out of this priceless information, you might want to print out this page, sit in a quiet place and make notes as we go along…

From the desk of: Brad Callen
Tuesday, 3:46 pm

id you know?

• Americans spend $40 - $50 billion every year on weight loss programs.

• According NIH (National Institute of Health) and DOH (US Department of Health) statistics, "98% of people who lose weight gain it back within 5 years".

• What's worse, "90% of these people gain back more weight than they lost".

One would think that with enormous amount of time, energy and money spent on weight loss, people would be getting thinner. On the contrary, Americans today are getting fatter. In fact, the complete failure of weight loss programs is so great that a leading research has said:

"Dieting is the leading cause of obesity in the US!"

The worst part of all this is - this is NOT news to the diet industry. In fact, they know that their products don't work, and that their advice is short-term and harmful to your health.

Then why does it continue? Why do you continue to hear advertising that promotes a quick fix, the "lose a pound a day" path to weight loss?

Diet programs are advertised as being capable of magical transformation - often flying flat into the face of health advice. For example:

• The faster you lose weight (through starvation or extreme exercise), the harder it is to keep it off. In other words, the faster you lose weight, the quicker you put it back on.
  
  How many diet programs tell you to "take it slow" and aim for 1 or 2 pounds a week? None.

• It takes a deficit of 3500 calories to lose 1 pound of fat. Swimming, considered as one of the most effective exercises for losing weight, takes off about 400-600 calories per hour (depending on your intensity). Can you swim for 6 hours a day? And NOT eat either?
  
  Losing weight fast is dangerous for your body. However, the "quick fix" is a lot easier to sell to people.

• Weight loss requires no medical breakthroughs or miracles. Even finding the gene that causes obesity is not relevant for losing weight (it just tells you who has a tendency for gaining more weight). There are only two ways to safely lose weight - regular exercise and by eating properly (not "dieting"; just eating the right foods, in the right amounts).
  
  Taking away the "wow" factor - caused by rapid weight loss or "medical breakthroughs" - makes it hard to sell dieting programs.

The diet industry is making billions of dollars by misleading you. And with more and more Americans being overweight (and thus going on diets), the industry is thriving. This is all based on a myth - something I like to call the "Dieting Myth".

Dieting isn't about losing weight. In fact, any dieting program that you'll see in the weight loss industry is bound to make you do one thing and one thing only:

It will ask you to starve.

Dieting today, it seems, is all about starving yourself in order to lose weight. In terms of the cardinal equation of weight loss, dieting focuses ONLY on reducing the amount of calories you consume. The less calories you consume, the more weight you will lose.

Simple, right?

The truth is that dieting wreaks havoc on your metabolism, on your immune system and on your energy levels. When you starve yourself (i.e. when you start a typical diet), the following happens:

• Your body starts to conserve energy and stores it as fat, so that you burn less calories and do NOT reduce the fat on your body.

• Starving yourself means putting a huge strain on your body, leading you to reduced energy levels. You feel sluggish, sleepy and tired.

• Your metabolism slows down, making it harder for your body to burn calories.

• As your body is starved of essential nutrients, your immune system suffers, making you more susceptible to illnesses and allergies.

Worst of all, starving yourself is a short-term solution - you may lose a few pounds very quickly, but the moment you stop your "diet", you gain the weight back. And because your metabolism has slowed down already as a result of you starving yourself, you'll burn less calories than before…

So unless you keep starving yourself, you'll immediately gain back even more weight than before.

Dieting is bad for you because every single dieting program on the market involves "starving yourself".

Instead of helping your body regain its natural balance, dieting forces even more "artificial" pressures on it by dampening your metabolism.

Your metabolism is the single most important thing that will help you lose weight. The faster your metabolism, the quicker your body will burn calories and the easier it will be for you to lose weight.

Dieting (starving) slows down your metabolism. In other words, dieting makes it harder for you to lose weight.

How simple can it get?

However, people who get out of the Dieting trap often fall prey to the next myth put out by the weight loss industry: the "Exercise Myth".

The Exercise MYTH

Let's get one thing clear: I work out regularly - the whole "three times a week, intensive exercise coupled with short bursts of intense aerobic activity" routine - but I don't do it to "keep my weight down".

I DON'T exercise to keep my weight down. I like to keep fit - I'm probably one of those few people who enjoy exercise - but losing weight, or maintaining my current weight, has nothing to do with it.

Exercising - especially if you are working with weights - has several advantages:

• You can "shape" your body to look attractive.
• You build strength and endurance for sports.
• Your energy levels shoot through the roof, allowing you to do a lot more during the day.
• You speed up your metabolism,

Working out has two negative side-effects, however:

• To maintain your exercise routine, you'll have to eat more than usual (to feed your body the energy it needs). This means that while you may tone your muscles, you might not necessarily lose "fat" unless you follow a high-precision diet and workout routine.
• If you were ever to quit working out, you'll balloon - your body is used to eating more and it cannot immediately adjust to the sudden change of eating less.

However, the biggest argument against working out (for losing weight) is this:

You work out / exercise to stay fit - as such, speeding up your metabolism is only one effect of working out, and nowhere near as powerful an impact that you get by changing your eating habits.

To understand why exercise is NOT your ticket to permanent weight loss, let's look at how the human metabolism works.

Did you know that your metabolic rate is probably "fast asleep"? Here are two hard facts about your metabolism that you must know:

• Our bodies are "naturally-inclined" towards eating several small meals in a day - this is in direct opposition to our current eating habits (3 large meals a day).
  
  Eating less frequently and eating larger portions will cripple your metabolism - and we're doing it every single day!

• Our bodies are naturally responsive to a varied diet - carbs, proteins, fats and fiber. In contrast, our "general" diet today is almost exclusively a high-carb diet - and this wreaks havoc on our systems. In fact, a hi-carb diet has the effect of putting our metabolism into hibernation.

In effect, poor eating habits (not a lack of exercise) are the main reason that people end up being over-weight. Therefore, to lose weight, you need to "fix what's wrong" and that involves…

Improving your eating habits...

If you want to exercise to shape a better looking body or to get "fit", go ahead. I would seriously recommend doing progressive weight-training to help you gain muscle fast.

However, if you're interested in losing weight - if you're interesting ONLY in shedding the extra pounds - WITHOUT starving yourself or killing yourself on the treadmill...

Then listen closely to what I'm about to say.

What Is Diet Planner Plus?

Diet Planner Plus is radically different from any "high-powered" diet that you've seen. It doesn't make tall claims about losing 30 pounds in 30 days. Instead, it tells you to "go slow" - making a difference of 2-3 pounds of weight loss per week - weight that is off of you permanently.

The Program is ridiculously simple - in fact, I could summarize the underlying philosophy for you in three points:

Your Natural Weight

Your "ideal weight" is your "natural weight" - as determined by your height, age, gender and genetics. This is usually a weight range - anything below or above this weight range is "artificial". In other words, if you're overweight right now, cheer up: your current weight isn't the natural state of your body, and your body can, if given the right motivations, help you get back to that natural state.

The Cardinal Weight Loss Equation

The cardinal equation of weight loss goes something like this:

Calories lost = calories used up - calories consumed.

Everything in this Program is based on this equation - the goal here is to help you lose weight safely, without damage to your health and without the risk of your "lost" weight climbing back on you.

Supercharging Your Metabolism

Your metabolism (or your metabolic rate) is an indicator of how fast your body burns up calories.

Traditionally, health experts have identified exercise as the prime source of speeding up your metabolism. However, as you'll discover in the Exercise Myth, working out is not the best solution for losing weight.

Instead, the Permanent Weight Loss Program uses simple changes to your eating habits and your food choices to return your metabolism to its natural state.

Picture that - your natural metabolic rate is a well-oiled mechanism in your body that helps you maintain your weight equilibrium. You don't HAVE to exercise to maintain a certain weight; your body will - after it "tunes in" to the Permanent Weight Loss Program - automatically help keep your weight within your natural weight range.

This is NOT magic. There are no hidden secrets or tricks involved. That's the department of the misinformation experts that are capitalizing on the ignorance of the American people and profiting from it.

This is pure science. This is how your body is intended to work - as a healthy, self-regulating organism. The Program is nicknamed the "Natural Diet" for a reason - instead of making even MORE changes to your body and your health, we simply help you return it to its natural rhythm.

No "motivational tapes". No "positive thinking".

The Natural Diet Plan

The weight loss industry will net another $50 billion in 2005 thanks to the "overweight epidemic". People are being bombarded by hype and magic, one-week, in-a-box solutions that promise the moon and deliver very, very little (actually, they make things worse).

This is why I developed Diet Planner Plus - to help people who were sick and tired of being misled and misinformed. People who didn't subscribe to the "get buff and lose weight" theory, or even the "run 5 miles a day and lose weight" school.

Diet Planner Plus is for people who want to lose weight, permanently:

• Without spending a fortune
• Without burning themselves out over treadmills and in the gym
• Without starving themselves

The Natural Diet Plan has two parts:

• Improve your eating habits - using the advice I've given here and the detailed information I give in the Permanent Weight Loss Newsletter.
• Eat healthy - by following a natural diet that feeds your metabolism what it "expects", not an artificial diet loaded with harmful chemicals (thanks to processed food).

Eating Healthy

When I first started out as a fitness consultant, any talk of eating healthy or following a natural diet plan was instantly followed with the question:

"Brad, where are the recipes?"

Recipes are an essential component to any diet plan - if you want to eat healthy, you have to know what to eat.

In fact, any weight loss program will ask you to follow these three steps:

• Set your weight loss goals (by finding your natural weight and calculating how many pounds you need to lose to get back to it).
• Collect your recipes (picking wholesome, low-carb recipes is your best bet unless you also play sports / like to work out - in that case, put together some high-protein recipes as well).
• Plan your diet (It is very important to plan your meals in advance - this helps you stick to the schedule instead of flaking out at the last moment because you didn't have a healthy meal / snack prepared).

This where most people give up. It takes time to find the right recipes, even more time to put them into a usable format (converting recipes for 4 people into one-person recipes), and to top it all off…

People are notoriously sloppy at planning.

This is exactly why I've put together a package for you that will help you do all of the above.

This is a powerful, easy to use, software program that will run on your desktop and be your planning aid to help you lose weight.

There are literally hundreds of meals outlined within Diet Planner Plus! See the screenshot below for an example:

Every day, there are thousands of people, just like you, who are thinking of going on a diet. It could be because of health reasons, or maybe they're image-conscious. Maybe they are sick and tired of staring at models on TV all day long and want to shape their body the way it should look - lean, toned and fit.

And guess what - more than half of these "prospective dieters" give up within the first week. The biggest reason?

They didn't plan their new diet properly.

Diet Planner Plus is about making permanent changes. As such, you need a system that will keep you on track, day in and day out. You need a system that will remind you how far you are along your weight loss goals, and do the hard work for you in selecting the recipes and providing you with a weekly plan.

Here's just a glimpse of what the Natural Diet Planner can do for you:

1. Calculates your natural weight (You must find this point before you start)

2. Helps you chart your weight loss goals (A personal weight loss calculator that will instantly tell you how much weight you need to lose)

3. Hundreds of recipes, ready for you to use right now (There are enough recipes in the Planner to keep you eating "something new" for months - AND there are recipes for both high-protein diets and low-carb diets)

4. A weekly planner, so you can plan for your meals in advance and avoid the last-minute rush (This one step can almost guarantee that you will stick to your new diet!)

5. Instantly print out any recipe so you can easily prepare your meals

Use the Planner to create your very own weekly diet plan (it takes just a few minutes) - you can then print it out and stick it on the refrigerator for easy reference.

It doesn't matter if you've never tried a diet in your life!

Or if you've tried and failed in 6 other diet programs. Or even if you are 50 lbs overweight and have given up on being thin again.

None of that matters.

The ONLY thing that matters…is your desire to get started. To start applying simple changes to your eating habits that will bring about permanent changes to your waist-line.

It sounds cliche, but Diet Planner Plus is like having your very own personal fitness guide, taking the hard work out of planning your eating habits and meals.

In addition, you get unlimited lifetime upgrades. Every few months we will be adding even more recipes and more features, and you'll get a priority e-mail telling you where to download your latest copy (don't worry, all upgrades will retain your earlier meal plans).

I'm not going to lie. This could quite possibly be

You'll be stunned by how easy it will be for you to lose weight.

And you get it all for a fraction of what it would cost you to try out the services of a professional fitness consultant - instead, you'll have your very own personal trainer in Diet Planner Plus

Even better… you have a full 60 days to try out Diet Planner Plus and decide for yourself it is what you want. That's a full…

If you're unhappy, for any reason, just send me an email and I will refund all your money. I will treat you the way I wish people treated me -- with gracious trust and the benefit of the doubt.

Don't wait on this, however. Order the Planner today, right now, while this "natural diet" information is still hot in your mind. And prepare to see a new you in the mirror in the next few months…. Your mind will be blown by the confidence and self-belief you will gain just by losing weight.

Get Diet Planner Plus Today!

Sincerely,

Brad Callen

P.S. $47 is the absolute lowest price that I will ever offer on Diet Planner Plus - it is far too valuable of a diet planning tool to be sold for anything less. Lock in your version now to avoid having to pay more if the price is raised in the future.

P.P.S. Losing weight is a serious matter, and if you are overweight, I urge you to consider at least trying out Diet Planner Plus - there's nothing worse than knowing that you have a once-in-a-lifetime opportunity to make a real difference in your life and then you end up messing up that opportunity, just because you were "thinking" about it.